When dealing with a crisis, content teams have to be ready for rapid change. Whether grappling with a singular incident such as a cyber attack or a severe storm or facing a massive global news event such as the current COVID-19 pandemic, a crisis will bring unique content challenges. Content professionals in crises have to …
5 TIPS ON HOW TO DO CONTENT MARKETING RIGHT DURING A CRISIS Read More »
People around the world are taking precautions to combat the current pandemic. Amidst all of that, many brands are doing what they can to lend a helping hand and survive this crisis (Coronavirus). Running a marketing campaign during a global pandemic can be tricky, but during this crisis, there are many examples of brands that …
You must have heard of various forms of marketing in this age, but a lot of companies still believe that targeting a specific audience in the vicinity of their location brings the most engagement through the right tactics, if used. This phenomenon is known as ‘local marketing’. Until and unless a company had a good …
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